Analysis Of Charles Darwin s The Origin Of Species...

In 1859, Charles Darwin in his book On the Origin of Species declared that human beings developed overtime from more simple forms. Evolution suggested that the human species originated from ape-like creatures and gradually changed in structure. Essentially, given the changing patterns of weather and environment, the species had to acquire new skills and adapt to survive. Those that could not change were eliminated in a process that is known as Natural Selection (Larson 47). The Evolution theory, since its inception, has prompted heated debate with supporters forwarding several arguments to support this conception. Alternatively, those against the theory have enthusiastically contested the credibility of the evolution theory. They in turn, proclaim that the theory lacks substance and it does not satisfy the experimental demands of science. It is important to understand the basis of arguments against evolution. Firstly, it is impossible that the universe could have emerged from nothing . Evolution determines that man arose from a convergence of matter and that the presence of gravity attests to the plausibility of the phenomenon. Yet in truth, as has been proven, man is born from man and additionally, there has never been documented and verified cases of a non-living thing such as matter giving rise to a living thing. This renders the theory of evolution a baseless speculation. The principle of biogenesis, which is based on empirical evidence, suggests that humanShow MoreRelatedStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesacknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on the appropriate page within text. Copyright  © 2013, 2011, 2009, 2007, 2005 by Pearson Education, Inc., publishing as Prentice Hall. All rights reserved. Manufactured in the United States of America. This publication is protected by Copyright, and per mission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means

Buzz Marketing As A Viral Marketing Tool - 1395 Words

Buzz marketing is a viral marketing tactic that is the interaction of consumers focused on maximizing the word-of-mouth potential of a particular campaign, product or service, exaggerating or sometimes modifying the original message. The emotion, excitement and brand facts are transmitted through conversations between consumers friends, family or the mass audience through word of mouth and use of social media platforms. (Rouse) Buzz marketing is a different approach to marketing than the traditional marketing strategies with use of radio, out of home, print or television. Traditional mass marketing entails advertising to the mass market with a goal of converting a portion of those consumers to a brand. Buzz marketing is all about word of mouth, and leverages, â€Å"not simply the power of the trendsetter, but also â€Å"the power of wanting to be the trendsetter†. (Walker,2004). Marketers activate buzz marketing as an effective, perceived unbiased message to gain trust and loyalty among consumers. Tremor feels that â€Å"buzz marketing is the most effective way for a message to travel through networks of real people communicating with others.†(Walker, 2004). The early starters that are originally targeted by marketers are the key to the message traveling from their internal circle to eventually penetrating the mass market. Word of mouth is not just successful when communication occurs b etween friends and family members, but acquaintances as well. To crate buzz marketers targetShow MoreRelatedDove Case Analysis1102 Words   |  5 PagesSWOT analysis: Strengths: Weaknesses: †¢ Unilever’s worldwide establishment †¢ Unconventional marketing strategy †¢ Word of mouth and Word of Mouse free publicity †¢ Campaign has a strong emotional touch †¢ Social responsibility- Dove established self esteem fund, which conducted self esteem workshops along with Girl Scouts to improve the self esteem of girls †¢ Dove’s brand loyalty †¢ Best known for functional superiority, i.e. beauty bar which does not dry the skin †¢ Changing perceptions of peopleRead MorePresentation On The 21st Of September 2016 Essay1441 Words   |  6 Pages NI0100 International Marketing Prof. Juan Daniel Celis Calvache Research report Real Time Web and Viral Marketing Alice DE VIRON Manuela COREDA Presentation on the 21st of October 2016 I. Introduction In today’s ever-changing world, it’s important for companies to react on the run to customers and to adapt in order to be competitive in terms of marketing campaign. Thanks to the internet, brands can collet incredible amounts of data concerning their customers. But also dueRead MoreBenefits of Viral Marketing to Companies in the 21st Century2129 Words   |  9 PagesTo what extent is ‘Viral Marketing’ beneficial to companies in the twenty-first century? Viral marketing is one of the most significant tools contributing many benefits to businesses in the twenty-first century. Due to the development of internet commerce, computer networks allow people to have an opportunity to select interesting information for them. As a result, the decrease in consuming information through TV, newspaper and radio while the consumption of online information has a dramaticRead MoreA New Way to Measure Word-of-Mouth Marketing1297 Words   |  6 PagesA new way to measure word-of-mouth marketing Assessing its impact as well as its volume will help companies take better advantage of buzz. By Jacques Bughin, Jonathan Doogan, and Ole Jorgen Vetvik Summary Consumers are usually value opinions expressed directly to them. Marketers should spend millions of dollars on advertising campaigns, as simples and free products are not as powerful as word-of-mouth, which is the primary factor behind 20 to 50 percent of all purchasing decisions, to makeRead MoreInternet advertisement has its own uniqueness. The main thing about it is how it displays the1400 Words   |  6 Pagesinfluence consumers. Uniqueness about internet advertisement is that user’s cannot avoid it because it automatically appears on web page. They don’t need to browse or search for an ad it is very important to study the consumers’ attitude towards online marketing. Advertisement content is a very important factor to create positive or negative attitudes towards online advertising. (Ng Ka Po, 2006) Online Advertising is a gift for marketers. They can send online commercials and read the behaviors and preferencesRead MoreA Study on Social Media Marketing6365 Words   |  26 PagesSocial media marketing Social Media Marketing: An Overview The first aim of any business is to be known amongst their target audience. This is no different for online businesses that strive to shine out amidst billions of sites. Online businesses aim to market their site in several different manners to gain them more customers and business. One such marketing technique is social media marketing. Social media marketing is a term that defines marketing that is doneRead MoreA Study on Social Media Marketing6376 Words   |  26 PagesSocial media marketing Social Media Marketing: An Overview The first aim of any business is to be known amongst their target audience. This is no different for online businesses that strive to shine out amidst billions of sites. Online businesses aim to market their site in several different manners to gain them more customers and business. One such marketing technique is social media marketing. Social media marketing is a term that defines marketing that isRead MoreSample Resume : Revenue Performance Website Update1526 Words   |  7 PagesUNDERLINE → Add to website Home page Let’s Get To Work We are a full-service digital marketing agency, centered on hospitality marketing, devoted to the success of our clients and growing their revenue. Our team of experts in emerging, interactive disciplines want to take your online presence to the next level. We break the status quo to build your brand identity by developing measurable hotel Internet marketing solutions that maximize revenue. As a Google AdWords Certified Partner, the most respectedRead MoreOld Spice Case Strategic Marketing1444 Words   |  6 PagesSpice campaign could influence it. What are those business goals? †¢ †¢ Old Spice marketing strategy – where to shoot? Product line – who is the next ‘product hero‘ after the body washes? †¢ †¢ Promotion and all about media and communication Answering key questions: †¢ Why campaign is succesful? †¢ Should Old Spice campaign be continued? †¢ If yes, within which strategic direction? Summary of marketing opportunities. †¢ Cascading Business Objectives Let‘s restore and speak about OldRead MoreContract Food Service Providers And Vending Machine Operating Companies1011 Words   |  5 Pageswaiter.com which have a significant presence in California. 1.5 MARKETING COMMUNICATION Our advertising budget will be stretched in targeting a wide segment of customers. Hence we would require a viral campaign in the initial two months to sustain the brand on reduced advertisement for remaining 10 months. If we manage to create an initial buzz, the sales would increase on word of mouth publicity and sustained inputs from our marketing campaign. 1.5.1 Radio Radio is one of the most cost effective

Interest Bearing Securities

Question: Discuss about theInterest Bearing Securities. Answer: Introduction Interest bearing securities can be defined as any security investment that can earn interest such as certificate of deposit, bond or money market fund. These investment are majorly used for the purpose of securing financial gain in the market. This article evaluates the definition of interest bearing security and range at which these investments are made available on the major money markets. The features of these investments are also clearly defined in this article and some of the risks that may be associated with such investments are defined (Bamberg 2013). These investments have their use in the modern economy market and this article has provided a detailed analysis on how to overcome some of the challenges that may be associated with these investments. This article has also provided some of the recommendations that one should adopt in order to oversee the challenges that may be associated with developing an interest-bearing security. The Range of Interest-Bearing Securities Available on Major Money Markets There is a wide range of interest bearing securities available in the major money market today. These interest bearing security may from government stock, which usually offers the highest security. The Local Authority Stock, the capitol notes, debentures and term deposits are some of the interest bearing securities (Bernanke 2004). Investors should therefore be careful when considering their investments in the interest bearing security before they commit their hard earned cash to these investments. Investor need to note that the greater the return the greater the risks hence he/she should first ensure that the worth of their investment are trusted and that they are able trace for the refund in case of any loss or damage that may occur during or even before committing their cash on the investments. Below are some of the considerations that the investor need to consider before they commit their cash in the market. Interest rate need to be a key consideration here, as it will determine the outcome of the return. The range in the market also need to be determined by the security that is offered and assured to the investor. This will definitely boost the morale of the investor, as he/she is able to cater and trace for any loss that may arise in the investments (Buiter 2014). Below is a diagram that shows some of the ranges of interest bearing securities and how they are applicable in the modern economy of today? Features of Interest Bearing Securities: Interest bearing securities have various features depending on the type of the investment; however, there are common features that are associated with most of interest bearing securities. Below are some of the common features that is attributed to most of them: Set maturity dates: most interest bearing securities like bonds have a set maturity date ranging on different timelines such as 1-30 and short-term bonds which matures after a period of three years. Interest payments: a good number of interest bearing securities gives some form of interest payments (Dolvin, Jordan and Miller 2012). On the other hand, it depends on how their structures such as the fixed rate bond which are paid on a regular pattern Principal investment repayment: here the interest bearing securities issuers are tasked to repay the whole of the principal like a bond when it reaches maturity. Credit rating: one can determine the default risk, which the issuers cannot be able to give an interest or the principal payments of a bond by checking the rating that it has been given. Many other features that describe the interest bearing security depending one type the investment it is. Role Played by the Interest-Bearing Securities: Interest bearing securities have great and varied roles in all sectors including the corporate sector. As the name suggests, interest bearing securities bears interests on the different business sets. In interest bearing securities, risk is a factor that is a greater weight in consideration for its a determining factor for the kind of interest earned. The risk can determine if the interest is a bigger one or otherwise (Fama 2013). In this case, it teaches the business players or business people the importance or rather the benefits of risk in every business not only in the interest bearing securities world. The interest bearing securities also provide investment opportunities for the growing world of business branding it an employer for a good population in the countries around the globe. In a special way, its helping various countries solve and curb the challenges of unemployment to its citizens and the youth mostly affected (Duke and Corporation 2002). It is a secure way for investments of the bonds. Investors should carefully consider the advantages of various investments when committing their capital because there is a difference in every investment in terms of security, maturity and terms of payment when and interest return. It is a good source for caution in the field of business once one has closely interacted with such businesses. Historic and Expected/Current Yield of Interest-Bearing Securities: Previously these investments have played a significant role in shaping the economy. It is evident from the past that interest-bearing security has yielded relatively significant amount of outcome. This therefore means that in the future, these investments will greatly impact our economy. Even from the current contribution in the modern market, the investments have impacted positively in the money market. The debentures even as we are speaking leads the pact in contributing to the rapid growth in the current market (Frenkel 2007). From this, we can estimate that in the near future these investments will act as a major source of income to the community. From the growth rate and the estimation, we can assume that these investments will positively impact our market and there might be more interest bearing securities and portfolio in the market. Risks Associated with Interest-Bearing Securities: Before we look at some types of investments, it is important for us to note about some rate securities. The interest that a product may offer in the market may differ from others. This is because of many reasons. For instance, when you lend an amount to someone or organization there exists the risk of not dully getting back the exact amount that you lent out. Definitely, both the lender and you must want a higher rate of interest such you can make up for the risks that may be associated. This however may become very expensive, as catering for all these expenses is not particularly an easy task. The risk of missing on security to provide assurance on management of your investments may be expensive (Robinson 2015). These risks are however manageable but at a relatively high cost. It is also important to note that these risks cannot be absolutely eliminated as risks are prone to recur. The image provided below is an indication of how risk may be associated with interest-bearing securiti es. Use of Interest-Bearing Securities in Economic Policy: In economic policy, interest-bearing securities have a range of uses. These uses can be measured in terms of valuation, duration, asset allocation and even convexity (Rahman Yusuf and Zamzamin 2014). In terms of valuation, the interest-bearing securities have been largely used to determine the value of the assets in the markets. In this scenario, the assets have been rightly valued without manipulation of the international market standards that have been set by the marketing boards that are being controlled internationally through the marketing boards. In terms of asset allocation, the interest-bearing securities have been used ethically to allocate the assets belonging to the bodies in connection with the set international market standards (Mishkin 2011). For instance, the set standards regulate the means of allocating the assets without breaching the set standards of marketing. Recommendations From this article, we have learnt a lot concerning the ways and means in which the interest-bearing securities can impact the market portfolio management. We have also leant that these investments plays a significance role in shaping the current economy, therefore it is a recommendation for the investors to work on ways that can reduce the risks that are associated with such investments (Singh 2013). This is possible because from our article we have realized that these risks are not permanent but can be worked upon to reduce any chances of reoccurrence. The investors should be able to adapt to the changes that may occur in the market. Therefore, they need to established links with external markets and create some alternatives to ensure that if any risk may occur then, they will be able to control the risks. They are also encouraged to maximize their effort to ensure that they stabilize their market. Competition in the market should act like stepping-stones that should let them in sta bilizing their market. Conclusion It is important to note that an interest bearing security has in the recent past grown flamboyantly due to the rise in the financial power in the current market. This article encourages us that despite the risks that may be associated with establishing an interest bearing security, there still exists an opportunity to overcome these risks. From this article, it is evident that the interest bearing security and portfolio management should be keenly observed by the investor to avoid their hardly gained capital (Vayanos and Wang 2007). We have also realized that these investments play a significant in shaping the current economy and creating major gaps in the current economy. These interest bearing securities should be keenly monitored to ensure that they play contribute positively to the economy that sucking what has already been pumped in developing the economy. It is also important to note that these investments are also prone to certain limitation and risk that may hinder the develo pment of many interest bearing security investment and portfolio management. Bibliography Bamberg, J.H., 2013. The rationalization of the British cotton industry in the interwaryears.Textile History. Bernanke, B.S. and Reinhart, V.R., 2004. Conducting monetary policy at very low short-terminterest rates.The American Economic Review,94(2), pp.85-90. Buiter, W.H., 2014. The simple analytics of helicopter money: Why it worksalways.Economics,8. Dolvin, S.D., Jordan, B.D. and Miller Jr, T.W., 2012.Fundamentals of investments: valuationand management. Duke, H., Ibgc Corporation, 2002.Interest bearing gift card and related methods and systems. U.S. Patent Application 10/298,036. Fama, E.F., 2013. Does the Fed control interest rates?Review of Asset Pricing Studies, p.rat007. Frenkel, R., 2007.Argentina: The Central Bank in the Foreign Exchange Market(No. 2007-03). 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